Voice over work is not easy. I have such a hard time getting comfortable and feeling a character. I've been practicing and realizing that the point is to be something your not. With these tracks I tried to get into a character and figure out the backstory so the tone would seem suitable to the commercial. The assistance from the producer helps guide me to focus on the vibe or story they want to tell in the commercial.
For some reason I find it easier to be another character when there's a camera, so my goal is to feel comfortable behind a mic without anyone watching. It is probably easier said than done, it's just another thing to work on to get better.